The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and various other facts regarding modern B2B advertising and marketing. We review exactly how the buying trip is now totally fragmented and the manner in which community structure can assist marketers retake control of the explorat… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other truths about modern B2B advertising and marketing. We discuss just how the purchasing trip is currently entirely fragmented and the way that neighborhood structure can help marketing experts retake control … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other realities concerning modern B2B marketing. We talk about just how the acquiring journey is now completely fragmented as well as the manner in which neighborhood building can help online marketers take back control of th… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as various other realities about modern-day B2B advertising and marketing. We review exactly how the acquiring journey is currently completely fragmented and also the way that neighborhood structure can help online market… Read More